In collaboration with Vanessa Beecroft, SIZED SERVICES designed the set for ZARA's 2022 film and photoshoot campaigns, a collection inspired by classical ballet aesthetics. Working alongside principal ballerinas and the choreographer from the New York Ballet, SIZED SERVICES scouted the location, transforming a classic non-profit performance venue in New York City into a traditional black box theater environment. Guided by Beecroft's creative direction, the campaign's set design incorporated a sophisticated yet minimal backdrop that enhanced the delicate details of the collection.
