Working with a real estate development team from UNIPOL to reimagine the use of the iconic BBPR-designed Torre Velasca in Milan, Creative Director, Alexander May curated and produced a series of programs throughout the building’s ground floor.

Over the course of six moths, eight individually curated projects from emerging and established designers helped activate the location’s architecture and history. Visible from all sides of the building, the exhibition reintroduced the space and its surrounding area as a new cultural location in downtown Milan, providing the public with access to the works and venue in an intimate, yet public environment and bringing in new audiences to the iconic location.