Creative Director Alexander May worked with Milan-based architect firm, Locatelli Partners, to reimagine Vincent Paolo Converso―a 16th Century church in the center of Milan. May developed the space's new identity, leading the advertising and marketing campaigns for the project's duration. May also led the largest endeavor of the project―developing curatorial programming with artists and performers from around the world to create unique site-specific installations that transformed the church into one of Milan's leading contemporary art foundations. The focus of the project was to bridge the conversation between architectural history and contemporary art and design, and included lasting philanthropic projects with some of fashion's leading brands supporting the programming. Brands included David Yurman, Vogue Italia, and Off-White; as well as the Wall Street Journal and BMW.
Closed in 2020, Fundazion Converso's programming and collaborations left a lasting legacy on the Milanese art and design community, and became the starting point for SIZED SERVICES.